The benefits of designing your workspace to tell your brand story is that it provides your employees with visual cues they can follow that encourage behaviours to support the organisations vision. It is also something that they will feel rather than have to be told which can reduce the need for excessive signage to get the message across, or you employees having to refer to a handbook to know what the expectations are! This clarity will in turn contribute to attracting and retaining employees that have a strong affinity with your organisation’s values, helping to sustain high levels of morale, having a positive effect on clients and customers and therefore also positively affecting the overall productivity of the organisation.
This approach to workspace design can be of great value when going through any type of organisational change, rebranding or seeing increasing employee numbers through the growth of an organisation in order to clearly inform both internal and external customers of the organisation of what the expectation is. It is important to ensure any changes to brand or culture are not solely expressed through the workspace, as it is just one tool to facilitate change.
Next time you enter your workspace, try to imagine it from the perspective of someone experiencing it for the first time or even ask for feedback from the rest of your team to see if it is telling the right story that aligns with your vision and strategy moving forward.